Successful, full-funnel lead nurturing can generate up to 50% more sales-qualified leads at a 33% lower cost, higher conversions, and margins. First, there is a common over prioritization on the top and bottom of the sales funnel, leaving the middle nurturing phase that often defines the quality of outcomes from campaigns becoming neglected. Yet, optimizing the lead management process for efficiency and effectiveness is a two-fold challenge at many companies. Generating and converting leads is not only a common growth strategy at B2B companies but also a key performance metric for many sales and marketing leaders.
